Asia-Pacific (APAC) Sport Technology Sponsorship Landscape – Analysing Biggest Deals, Sports League, Brands and Case Studies

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APAC Sport Technology Sponsorship Landscape Report Overview

The annual deal value in the APAC sports technology sponsorship market was $3.63 million in 2024. Technology companies are joining forces with prominent athletic events and organizations. They are doing this to showcase their latest innovations. Technology is always developing and growing. From fan apps to virtual reality, technology has permeated every facet of sports technology.

The APAC sport technology sponsorship report provides an overview of the sector across the APAC region. It explores the active brands in the sector as well as a detailed sector-wise and brand analysis of the sector over the last few years.

Annual Deals Value (2024) $3.63 million
Key Sport Technology Type ·       Soccer

·       EASports

·       Australian Football

·       Tennis

·       Cricket

·       Basketball

Key Category ·       Teams

·       Federations

·       Series

·       Athletes

·       Events

·       Venues

Key Active Brands ·       Sharp Extensive IT

·       Comwire

·       EA Sports

·       Fujitsu

·       ELMO Software

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APAC Sport Technology Sponsorship Landscape by Sport Technology Type

A few of the popular sports technologies across the APAC sport technology sponsorship industry are soccer, EASports, Australian football, tennis, cricket, and basketball among others. Soccer is the most popular sports technology for partnerships across the APAC region in 2024. It has over six times more active agreements than any other sports technology in the region. Soccer also generates the highest annual deal value in APAC.

APAC Sport Technology Sponsorship Analysis by Sport Technology Types, 2024 (%)

APAC Sport Technology Sponsorship Analysis by Sport Technology Types, 2024 (%)

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APAC Sport Technology Sponsorship Landscape by Category

A few of the significant categories in the APAC sports technology sponsorship industry are team, venue, federation, event, series, and athlete. Team deals dominate the market, both in terms of volume and value in 2024. Several smaller partnerships with teams in Asia and Australia provide the value of the team deal.

APAC Sport Technology Sponsorship Analysis by Category, 2024 (%)

APAC Sport Technology Sponsorship Analysis by Category, 2024 (%)

Buy the Full Report for More Category Insights into the APAC Sports Technology Sponsorship Landscape, Download the Free Sample

APAC Sport Technology Sponsorship Landscape – Brand Analysis

A few of the key brands in the APAC industry associated with sports technology sponsorship are:

  • Sharp Extensive IT
  • Comwire
  • EA Sports
  • Fujitsu
  • ELMO Software

Sharp Extensive IT, the IT solutions company, has the highest volume of deals in the region. They have focused their biggest spending on sponsoring the AFL. Sharp Extensive IT will partner with the AFL to provide wholesale display screens as part of the agreement.

APAC Sport Technology Sponsorship Analysis by Active Brands, 2024(%)

APAC Sport Technology Sponsorship Analysis by Active Brands, 2024(%)

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Segments Covered in the Report

APAC Sport Technology Sponsorship Landscape Sports Type Outlook ($Million, 2024)

  • Soccer
  • EASports
  • Australian Football
  • Tennis
  • Cricket
  • Basketball

APAC Sport Technology Sponsorship Landscape Category Outlook ($Million,2024)

  • Teams
  • Federations
  • Series
  • Athletes
  • Events
  • Venues

Scope

The report looks to offer a detailed insight into the sector across the APAC region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports technology sponsorship industry.

Key Highlights

A detailed overview of the automotive sector across the APAC region. Outlining sectors’ influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Reasons to Buy

For those wanting an in-depth analysis of how the sector across the APAC region performed in the sports technology sponsorship industry, in the sense of both business and popularity.

Comwire
ELMO Software
EA Sports
Fujitsu
Google
HCL Tech
Infosys
Intel
Sharp Extensive IT
Seven Consulting

Table of Contents

1. Key information and Background – Executive Summary – Introduction

2. Market Insights – Sector Sponsorship Deal Trends – Sector Sponsorship Annual Deal Lengths

3. Sector Analysis – Sector Summary – Top 10 Sports by Value and Volume – Product Category Breakdown -Key Product Sponsorship Markets – Biggest deals – Top 10 Confirmed Expiring Deals in 2024

4. Case Study – Tennis Australia and Infosys

5. Brand Analysis – Brand Summary -Brand Spend per Location – Most Active Brands – Biggest Spenders – Key Brand Analysis

6. Appendix – Sources

Table

Slide 14- Table showing the top 10 confirmed expiring deals in 2024.

Slide 16- Table showing the key information about Tennis Australia’s deal with Infosys.

Slide 23-32 – Table showing the sponsorship deals of the key tech brands in the APAC sector.

Frequently asked questions

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